After 9 Years, Meta Returns to Put Messenger on Facebook
After 9 years of being separated, Messenger and Facebook will be “united” again. Meta decided to re-enter Messenger into the Facebook application, to make it easier for users to access it.
It’s been quite a while since Meta separated Messenger from the Facebook mobile app, 9 years ago to be exact. Now the two separate applications will be connected to each other again.
Reported The telephone from EngadgetHead of Facebook Tom Alison revealed that the company is testing the ability of users to access the Messenger inbox within the Facebook application.
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“We’re testing the ability for people to access their Messenger inbox within the Facebook app and users will see us expand this test very soon,” said Tom.
He also added that the goal of Messenger is returning to the Facebook app to make it easier and more convenient for users to connect and share on the Messenger app or directly on Facebook.
When Meta removed Messenger from Facebook back in 2014, it said it aimed to focus on developing Messenger into the best messaging app possible and avoiding the confusion of using Facebook’s separate messaging app.
However, it remains unclear whether Meta will plan to bring back this messaging for the browser version of Facebook. Previously, this separation saw mobile web users switch to the Messenger app in 2016.
The move to simplify into one application on the user’s smartphone is quite a good thing because it becomes more concise. In addition, users may also be able to send messages to Instagram users via the Facebook application.
Meta made the announcement in a blog post regarding Facebook’s focus areas for 2023. The post contains the company’s efforts to ensure that Facebook is not dead, because until now it has reached 2 billion users.
In an effort to compete with TikTok, Meta is trying to turn Facebook into an entertainment app, not just an app to connect with friends and family.
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The main reason Meta is bringing Messenger back into the Facebook app is to make it easier for users to share what they find on Facebook via Messenger without needing to switch to another app.
This is similar to TikTok which allows users to share found videos with other users via a direct message menu. It can be concluded, Meta on the one hand returns to the old ways, but on the other hand imitates its competitors. [FY/HBS]
