smart phone

Xiaomi will release 3 new cellphones in Q1 2023, one of which is the Redmi Note 12


Xiaomi Indonesia has leaked their business strategy in 2023. It is said that they will launch 3 newest cellphones in the first quarter (Q1) in Indonesia in 2023, one of which is the Xiaomi Redmi Note 12 Series.

Country Director of Xiaomi Indonesia, Wentao Zhao explained that in 2023 Xiaomi wants to provide the best products that can enhance the consumer experience.

“Apart from that, we also want to listen more to consumer income, and provide better after-purchase service to Mi Fans,” explained Wentao Zhao at the Xiaomi-Poco Media Gathering event in Bandung on Wednesday (11/01/2023).

Then based on a business evaluation in 2022, Xiaomi will also present line up smartphone and AIOT which is better than last year in order to be able to present products that are better suited to consumer needs.


“Xiaomi in 2023 wants to offer smart lifestyle choices for Indonesian consumers by bringing products line up which is better,” he said.

Especially for smartphones, it is also said that there are leaks related to the launch schedule for Xiaomi’s newest HP which will be introduced in 2023.

The boss of Xiaomi Indonesia said that Xiaomi will bring 3 smartphones in the first quarter (Q1) of 2023 or around January to March, one of which is the Xiaomi Note 12 Series. Smartphones that were previously on the global market, and are the successors of the Redmi Note 11 Series.

Redmi Note 12 Series Indonesia

“In Q1 of 2023, we will launch the newest smartphone product in Indonesia,” said Wentao.

Not announced regarding the launch date of the Xiaomi Redmi Note 12 Series and other smartphones in Indonesia. It’s just that the reason Xiaomi released 3 smartphones in Q1 2023 was because it coincided with the moments of Ramadan and Eid 2023.


The moment when consumers’ purchasing power increases, because they get a Holiday Allowance (THR), from the company or agency where they work.

“We really want to catch the moments of Ramadan and Eid, because at those moments consumers will hunt for new products,” concluded Wentao. [NM/HBS]

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