Telkomsel Integrates Microsoft Azure AI for Digital Marketing


Telkomsel and Microsoft will integrate Microsoft Azure Artificial Intelligence (AI) into Telkomsel’s digital marketing platform to create a more personalized experience for customers.

The signing of the agreement or Memorandum of Understanding (MoU) for the collaboration between the two companies was carried out on the sidelines of the 2023 Mobile World Congress in Barcelona.

Telkomsel’s Marketing Director, Derrick Heng said, that AI technology is currently growing rapidly, which is able to change the way businesses operate in various industries.


By collaborating with Microsoft, Telkomsel aims to improve customer engagement and customer satisfaction through the integration of Telkomsel’s marketing platform with Microsoft Azure AI to be able to analyze data insightso as to provide a more personalized experience for customers.

“Through this collaboration, we can provide a more personal, efficient and best experience for customers in enjoying various digital lifestyle activities,” said Derrick Heng in a press statement, Monday (6/3/2023).

Meanwhile, President Director of Microsoft Indonesia, Dharma Simorangkir said, that Microsoft is pleased to be able to continue its long-term relationship with Telkomsel in accelerating and enhancing digital transformation in Indonesia.

“In line with our mission to empower every person and every organization on the planet to achieve more, we look forward to making an even bigger impact for Indonesia, all individuals, various industries and all of society.”

Through this integration, Telkomsel will collaborate with Microsoft to jointly determine the process end-to-end in improving and developing Telkomsel’s marketing platform.

Later by combining Neural Language Processing, it will be able to analyze data and produce insights that help optimize business strategies effectively.

Telkomsel will use an algorithm machine learning Azure AI to analyze data insight, neural language processing to better understand customer interactions and sentiments, and predictive analytics to anticipate future behavior.


This technology will enable Telkomsel to create products and services that are more personalized according to the unique needs and preferences of each customer.

“Telkomsel will continue to explore, test and develop the latest technological innovations to present digital services that are more comprehensive and in line with customer needs,” concluded Derrick. [HBS]

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