PS5 Prices Just Rise in Several Countries, Sony Explains The Reason
The price of the new PS5 in European countries, Japan, and the UK will increase. This is due to economic pressures, including an increase in the benchmark interest rate.
Mentioned, the price of the new PS5, which is equipped with disk drive will rise to USD550.81 or approximately Rp8.1 million from the previous USD501 or around Rp7.4 million in Europe and Japan.
Sony said the PlayStation 5 will not experience a price increase in the United States. Because, in the US, the PS5 has to compete for the market with Microsoft’s Xbox.
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Like The telephone quote from New York PostFriday (26/8/2022), PS5 price increases in several countries occurred due to business game Sony disrupted the supply chain.
As a result, the PS5 suffers from a hardware shortage. In fact, Sony wants to increase the production of the PlayStation 5 to welcome the year-end shopping season.
“We see high global inflation rates and adverse currency trends impacting the industry,” wrote Sony Chief Executive Jim Ryan.
According to him, a price increase “is a must” given the current global economic environment and its major impact on the company’s business.
Sony aims to sell 18 million units of the device in the current financial year after selling 11.5 million units in the year ending March 2022.
“Despite the broad range, the PS5’s price increase is relatively the case in markets where the impact is most pronounced from the strength of the US dollar,” wrote Ampere Analysis analysts.
He added, Microsoft will take advantage of the increase in the price of Sony’s console products to encourage Xbox sales in several potential countries.
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Sony and Microsoft are indeed competing for the market game global. Sony relies on the PlayStation, while Microsoft offers the Xbox.
However, Sony has not confirmed the PlayStation 5 price increase for other countries outside Europe, Japan, and the UK. [SN/IF]
